Case
Studies
Introduction
Founded in 2008, King of Freight is a full-service brokerage and logistics firm in Wichita, Kansas. As one of the top freight brokerages in the United States, King of Freight specializes in flatbed trucking, heavy haul trucking and any type of specialty shipping orders that require permit such as overweight and over-dimensional loads.
“Being able to see in real time what is going on without delay is the biggest value of using Headlight. When our customers ship with us, we know that we are giving them an amazing rate compared to what our competitors are able to offer.”
Key facts
- Founded in 2008
- Headlight User Since: 2022
- Third-Party Freight Brokerage
BEFORE HEADLIGHT
Before adopting Headlight, King of Freight’s biggest challenge was
communication with their customer – specifically knowing right away if the
customer thought a quote was good or not. Often times, King of Freight risked
the chance that a customer would move on to a competitor simply because they
couldn’t deliver a quote back in 15 to 30 minutes.
AFTER HEADLIGHT
Since working with Headlight, King of Freight is able to produce a quote and deliver that quote to their customer in real time as well as see what their competitors are bidding, alerting King of Freight to loads where they need to work with their carriers to improve pricing in order to secure the job. This results in wining more jobs for King of Freight, better pricing for their Headlight customers, and more business for their carriers – a true Win-Win-Win. According to Tyler Miller, Freight Broker at King of Freight, “Being able to see in real time what is going on without delay is the biggest value of using Headlight. When our customers ship with us, we know that we are giving them an amazing rate compared to what our competitors are able to offer. As a result, Headlight has helped us to book more loads, be more competitive and provide better service to our customers.”
THE VALUE OF HEADLIGHT
New opportunities for everyone – King of Freight, the carriers, and the Headlight customer – have surfaced since using Headlight making it a win-win-win all around. “It’s easy for our customer to wonder if we’re the best rate and it’s easy for our drivers ton wonder if we’re undershooting ourselves and if maybe we’re leaving money on the table, according to Tyler Miller. With Headlight, it’s fair to everybody that’s involved. It’s better for everyone involved. And it creates a level of transparency where there was none.”
